“Glaasje op? Láát je rijden!” poster
Source: www.flickr.com Uploaded to Flickr by Tim Boric and tagged with “helvetica”. License: All Rights Reserved.
Had a glass? Get yourself a ride!
This Dutch road safety poster from 1967 on the “don’t drink & drive” theme was issued by the Verbond voor Veilig Verkeer (later merged into Veilig Verkeer Nederland – VVN). The designer is unknown (the signature reads PRI, or PRJ [see comments]).
There were several poster variants in this campaign; an earlier version had the more formal “u” instead of “je”, and by the time a later version was printed, the “Glaasje op?” bit had become so well known that this line of text was omitted.
Awareness was further increased by the fact that Amsterdam singer Sjakie Schram scored a hit with the slogan in 1966; the lyrics were written by Veronica DJ Joost den Draaijer (real name: Willem van Kooten).
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According to the National Archive of The Netherlands, PRI was the Prévention Routière Internationale, the international union of national traffic safety organisations.