Bonifacio city branding
Bonifacio is located at the southern spot of France, in Corsica. For the city branding, we were inspired by the vintage posters of Air France (a French airline company), typical of French territorial graphic design in the 1970s. We opted for a font combination with a strong identity and vintage mood.
The logotype typeface Avantt by Displaay gives a strong personality to the brand communication, even when the font is used on its own. The typeface is altered (with rounded corners and shaky lines) in reference to the textures and eroded walls that are characteristic for Bonifacio.
Combined with playful colors and naïve illustrations, the titling typeface Bobby by F37 Foundry creates a warm and inviting brand identity. The use of italics yields a contemporary dynamic and helps putting forward important words and action verbs in an attempt to focus on the diversity of activities you can experience in the city and surroundings. Euclid Circular B by Swiss Typefaces completes the typographic palette.
See more images in the case study.
