Created by by Pritika Swarup, Prakti fuses the cultural richness, rituals, and spirituality of India with the contemporary energy and technologies of the West to create a first-of-its-kind hybrid beauty brand.
The products reimagine traditional ingredients from Indian remedies and the Ayurvedic pharmacopeia, harnessing their power through technological innovation to enhance the sensory experience of every product.
Prakti uses Grand Slang by Nikolas Type for the logo, paired with Jonny Pinhorn’s geometric sans Poppins for all other usages across all media.