Et Al.

Et Al. is an editorial platform on Instagram (@etal.mag) which aims at conciling ecological engagement and the way skincare and other consumer goods are being produced nowadays. It gives advice on the sustainability of products, while also offering important ecological information and explaining how our means of production is affecting the planet.

The identity, naming, brand and social strategy was created by Some Days Co, relying on multiple visual aspects. The logotype, set in a customized version of LL Bradford by Lineto, is an abbreviation of the Latin et alia, meaning “and others”, implying an indeterminate list of things: this widens the range of possible aspects to approach for the editorial platform, but also reveals that it’s concerned with everything, here meaning the most important, planet Earth. Cardinal Fruit from Production Type is used for text posts, most of the time ecological statements or information. Cardinal maintains the classical appeal of the logotype, but with a twist: here we can see the synthetic aesthetic that is at the heart of the design. Because what is being said deals directly with the impact of different industries on the future, we notice the artificial look of Cardinal, making it almost sci-fi. The identity also comprises artistic images of nature, where all-caps Founders Grotesk by Klim Type Foundry subtly delivers the credits.