KIWI Arts Group
With plans to become an international art house, KIWI approached Chicago-based agency Bright Bright Great to transform their brand and set them up for future, collaborative growth.
From Bright Bright Great:
We sought to push the visual language even further through the incorporation of a traditionalist serif typeface, Canela, juxtaposed against Graphik’s modernist forms. This contemporary type pairing creates an immediately recognizable lock-up, creating endless possibilities for typographic exploration within the art and publishing house.
Through attempting to balance the arthouse’s modernist identity and the typically serious tone of the art world, we were able to carve out a unique space in the market that pushes the bright energy of the house’s curators. Much like the juxtaposition of KIWI’s bright identity and the typical uniformity of the art world, we’ve crafted each component of the KIWI identity to remind visitors how exciting and sweet art can be.
The design system uses Graphik by Christian Schwartz and Canela by Miguel Reyes, both available through Commercial Type.
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