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All Clear packaging

Contributed by Phillip Nessen on Jul 8th, 2020. Artwork published in
circa November 2019
.
All Clear packaging 1
Photo: Phillip Nessen. License: All Rights Reserved.

All Clear brings baby wipes with natural formulations to discount stores. Its packaging had to be modern but still friendly. We found Sofia was the perfect brand typeface because, of all the refined, new geometric sans-serifs, its letterforms feel the most subtly quirky. The logotype is custom drawn, based on Sofia Bold.

All Clear packaging 2
Photo: Phillip Nessen. License: All Rights Reserved.
All Clear packaging 3
Photo: Phillip Nessen. License: All Rights Reserved.
All Clear packaging 4
Photo: Phillip Nessen. License: All Rights Reserved.
All Clear packaging 5
Photo: Phillip Nessen. License: All Rights Reserved.
All Clear packaging 6
Photo: Phillip Nessen. License: All Rights Reserved.
All Clear packaging 7
Photo: Phillip Nessen. License: All Rights Reserved.

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