Museo del Novecento study

To deepen and study what the “Museum of 900” is, in order to put the future creative development on a solid basis – that’s the soul of this project, commissioned by the Museo del Novecento in Milan.

At a first glance the reader is invited to cross the geometric threshold of the museum to discover the secrets artistically enclosed in the many graphics and, moreover, to immerse him- or herself in an accurate vision of today’s cultural panorama. The artistic matrix underlying the project is recalled in every small detail, from the choice of the font to the selection of different materials and layout methods to make the reading, page after page, more and more captivating.

The typography pairs Avenir (the museum’s identity typeface) with Ogg Display and Black Mamba.