Obie’s Worms
Obie’s Worms sustainably rears insects as pet treats. The market for sustainably-farmed insects as pet treats is broad. The Obie’s team needed to hone in on the largest and most lucrative market opportunity for their product.
We reviewed and assessed Obie’s market hypotheses through primary and secondary market research (should they aim their pet treats at reptile and amphibian owners, or backyard chicken owners?), presenting a solid case for targeting people with cold-blooded pets. We leveraged these market insights to develop a unique and playful-yet-modern consumer brand, and created a fun and effective ecomms touchpoint aimed at reptile and amphibian pet owners to help the Obie’s team pursue this audience.
Where all text on the packaging is set in FF DIN and FF DIN Rounded, the website uses two weights of Roboto for its typography.
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Alio provides superscript nested glyphs via the OpenType feature Discretionary Ligatures. For the logo, the e was enlarged, though. The apostrophe is customized, too.
