Hench is a state of the art, members-only athletic performance and recovery facility based in Belfast. The aim of Hench is “to give our athletes access to the tools, knowledge and support available to professional athletes competing at the highest level on the world stage.” Their mission is to change member’s lives by empowering them to become the strongest version of themselves. We designed an identity to showcase this with a logo (using Alte Haas Grotesk), a website – built by Dave Haughton – and with videos by Joel McBride.