Samaritan Village
Samaritan Village makes smart use of Jubilat as the headline typeface for their website. With its compact extenders and the tight spacing geared toward display sizes, the slab serif by Darden Studio produces cohesive and catchy headings. The round dots and ball terminals add a cordial sentiment. Jubilat Medium is used in large and extra large sizes, reversed on colored photographs and fields, or black on white. It’s paired with the sans serif Proxima Nova (Mark Simonson) for text.
Just like the type choices, Samaritan Village’s color scheme sidesteps the stereotypes and yet is fully appropriate for the senior clientele.
In some places, Jubilat is escorted by its confident italic style. This example from the Careers page features the ‘ff’ ligature with descenders.
