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The 21st Century titles

Contributed by Stephen Coles on Apr 13th, 2016. Artwork published in .
The 21st Century titles 1
© CBS Television. License: All Rights Reserved.

The Twenty-First Century was a CBS documentary series hosted by Walter Cronkite that aired 1967–70. Focusing on modern technology, science, and predictions about the future, the show was a sequel to The Twentieth Century which covered historical events.

The logo and opening titles are set in animated Schmalfette Grotesk, while end credits used a mix (see two shapes of ‘R’) of unidentified compressed grots.

Thanks to Jessica Svendsen for the tip!

The 21st Century titles 2
Source: vimeo.com © CBS Television. License: All Rights Reserved.
End credits from Surviving in Space, a 1968 episode.
Source: www.youtube.com © CBS Television. License: All Rights Reserved.

End credits from Surviving in Space, a 1968 episode.

Why does Walter get his own ‘R’?
Source: www.youtube.com © CBS Television. License: All Rights Reserved.

Why does Walter get his own ‘R’?

Typefaces

  • Schmalfette Grotesk
  • unidentified typeface

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5 Comments on “The 21st Century titles”

  1. I loved this show when I was a kid. Don’t really recall these titles so much as the “music” though.

  2. I believe the sequence was designed by Lou Dorfsman. It is included as one of the on-air promotions in his monograph “Dorfsman & CBS.”

    See image 5: nyti.ms/1qJYZxq

  3. Thank you, Jessica! Added.

  4. Thanks Jessica! Saved me a google search.

  5. Otto de Paula Albernaz Quartim says:
    Aug 12th, 2022 9:31 pm

    The unidentified type must be Univers.

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