“Initially offered in 1955, Filmotype Prima was one of Filmotype’s earliest Free Style typefaces based on popular informal hand-painted lettering styles of sho-card lettering artists of the era.” [Filmotype].
A 1972 VGC catalog lists the design as G 11. Rachel by Imageline is another alias [Solopedia].
Digitally revived and expanded by Patrick Griffin and Rebecca Alaccari in 2011. See also Impress (Bitstream).