Custom Chemistry

When designing the collateral for the Incorez Custom Chemistry campaign, Absolute introduced a technical and contemporary typeface (Geogrotesque Stencil A) which reflected the chemistry and make-up of their products. Coupled with a fluid graphical device which can be adaptable to it’s surroundings. The device was based upon the types of products they work with (mainly water based) and the custom element of the offering. DIN was also used to accompany the stencil typography.