Graphic Art Products Catalog by Letraset USA
Contributed by Florian Hardwig on Jun 3rd, 2015. Artwork published in
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5 Comments on “Graphic Art Products Catalog by Letraset USA”
A really great design!
It was difficult to perfectly align the letters in Letraset® to create a smooth 'racetrack’ effect — the plastic sheets buckled, the letters cracked or shifted while you were rubbing them down, the board you were applying it to might be unreceptive…a good digital version would solve those problems.
Here’s a page from the inside, with more info about Stripes. It is reproduced in the 1976 issue of Modern Publicity. Scan courtesy of IADDB.
Unit Editions has shared snapshots of several pages from the interior.
Birthday card for Florian Hardwig
This font would be a nice one if the line weights matched. Unfortunately, the transitions from angular to non-round are terrible. That’s why I disabled them.