“It’s the real thing.” Coca-Cola ad (1969 debut?)
Contributed by Stephen Coles on May 31st, 2015. Artwork published in
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Found in Hot Rod Magazine, October 1969.
Most of Coke’s iconic “It’s the real thing” ads of the 1970s were set entire in Helvetica, but this one — perhaps the ad that debuted the campaign — has a tagline set in Times New Roman Bold, which was the brand’s advertising typeface during the previous few years.
1 Comment on ““It’s the real thing.” Coca-Cola ad (1969 debut?)”
Nothing says fun like Times New Roman Bold.