E. Parsons & Company logo
Contributed by Stephen Coles
on May 13th, 2015. Artwork published in
.
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3 Comments on “E. Parsons & Company logo”
The original Triplex had several features that were modified over the years.
As can be seen in the linked double-page spread of the Emigre magazine, entirely composed in Triplex Bold (later Triplex Sans Bold) and Italic, the curve of the e was initially “pinched,” comparable to the e Italic. The G had no horizontal bar. The 1 was a simple vertical stroke, it has since taken the form of the Arabic numeral 1 (in all declensions) – the stem of the 4 was concave, it became convex – the 7 has “stiffened.”
The epsilon-shaped ampersand visible above disappears in favor of a commercial ET.
On this 1994 jazz record box set produced shortly after the creation of Triplex, we find:
– at the top, two lines in Triplex Italic Bold, identical in every way to the version now distributed on emigre.com. Visibly narrowed, we find the O, R, and S with pinched curves;
– the title, in Triplex Condensed Black but this time enlarged, the pinched e;
– the slice in Triplex Serif Extrabold, with the T whose bar does not yet have a serif, and the Elsevierian-style numerals in their first version.
Those are good observations, Martier!
Thanks to the Wayback Machine, we can date the revision to sometime between July 2001 and March 2003.
An example of the original Triplex — before being declined in Triplex Sans and Serif, with the characteristics mentioned above:
archive.org/details/postscr…