Jonathan Kelsey
Contributed by Gareth Hague
on Jun 10th, 2015. Artwork published in
.
Jonathan approached Egelnick and Webb following our collaborations with him at Jimmy Choo. He wanted us to help him develop a brand that represented him as smart and sexy, and this thought-process went into every aspect of his brand development from his logo mark, typography, colour palette and application on packaging, to look book, online communication and art direction.
Progress is used for the wordmark. Looks like different weights are used on cloth and print applications.
