Another Side of the Story campaign

Poster campaign by Publicis, London for homeless charity DePaul UK Nightstops using one of the various available DIN Condenseds or DIN Engschrift, like FF DIN, DIN 1451, or Linotype DIN.

The designers Dan Kennard and Ben Smith write: “Depaul’s Nighstop service places homeless young people in the spare rooms of volunteers for a night or two, until permanent accommodation is found. But worries about personal safety stop many people getting involved. To change perceptions, we placed posters on either side of the street corners where homeless young people are found. The left hand poster sums up people’s preconceptions. When both posters are read together the message transforms to show that there’s another, more positive side to volunteering.”