Hermann Alippi’s sanitary products ad
Detail: “Healthy children has every mother who uses Alippi’s Hygienic Milk Bottle and Rubber Cup Dripper.”
Eckmann-Schrift was first cast in 1900 by the Rudhard’sche Gießerei in Offenbach, which from 1906 on was known as Gebr. Klingspor. In 1902, a bolder weight was added. This ad uses the original style, with its double hyphen, long s (ſ), and ligatures for ch, ck and tz (in “Chemnitz”, but not in “benutzt”). The ornaments are part of the typeface, too, while the manicule was not. “Triumph-Nasenbecher” is set in Carola-Grotesk (Berthold, 1896).
The Alippi company was established in 1877 as a specialist store for rubber goods and bandages. While founder Oskar Felix Alippi dedicated himself to the development of a seamless rubber hose, his wife Agnes Elisabeth took over the business side of things. In 1908, around the time this ad was issued, she ran the store on Innere Plauensche Straße in Zwickau, Saxony, named “A.E. Alippi”. Hermann Friedrich Alippi (their son?) was in charge of the manufacturing business in nearby Chemnitz.
Detail: “Bathe the nose with the Triumph nose cup. Best remedy for colds and nasal catarrh, suitable for steam bath.”
