The charming symmetry could easily make you forget: these advertisements by R. J. Reynolds Tobacco Co. from 1975 to 1978 were made to sell a product that packs 70 known carcinogens in a single paper stick!
In 2009, Kevin Walsh of Forgotten New York posted an article about his time at Photo-Lettering, Inc. One of the included images identifies the fonts used here. The caption reads: “Text: Hadriano BBD4 Display: Bembo Graphic 6 (?) (Winston Exclusives)”. Versions of Hadriano and Bembo Graphic are also shown in PLINC’s One Line catalog from 1971.