Queens Theatre
Contributed by Shiva Nallaperumal
on Nov 21st, 2014. Artwork published in
.
Paula Scher’s new dynamic identity for the Queens Theatre is exquisitely modern. It uses Klim’s Founders Grotesk as the primary family and a subtly modified version of Optimo’s Theinhardt for secondary text.
The subtle modification of the ‘T’ in Theatre to match the ‘Q’ in Queens is a brilliant touch at bringing the identity to perfection.
