Freedl Dolce Club
Freedl Dolce Club extends the world of the South Tyrolean alcohol-free beer brand Freedl beyond the bottle. Conceived as a lifestyle layer of the brand, the club brings together apparel, objects and everyday rituals inspired by alpine life, Italian leisure culture and the pleasure of slowing down.
The visual identity translates this attitude into a playful graphic system with a distinctly nostalgic character. Bold typography, expressive illustrations and a mix of references to Italian bars, cycling culture and traditional alpine signage create a look that feels familiar and contemporary at the same time. The result is a visual world that sits somewhere between Alpine Gasthaus, Italian Bar and cycling club – warm, casual and full of character.
2 Comments on “Freedl Dolce Club”
The detail that attracted me to the typeface in the Dolce Club logotype, the subtly rounded corners, seems to be missing in the Anton typeface that it is identified with. A custom variant? Can it then be claimed as being Anton at all?
Thanks for the site, it’s an inspiration.
I don’t think it’s a custom variant (as in: made by the designers of the typeface), but rather a modification by the font users: I’d assume that Studio Böreck rounded off the corners, just like they distorted Anton’s original letterforms for “DOLCE CLUB”.
Yes, such modifications do count as uses of a typeface. We have the “modified typeface” tag for that.