If This Is True, What Else Must Be? by Sanja Bistričić Srića

If This Is True, What Else Must Be? is an artist’s book by Sanja Bistričić Srića, published in 2025 as part of Biblioteka Prozori, a series by the Zagreb City Libraries dedicated to artist books. Rather than serving as a catalogue, the publication is itself the central artwork of a broader multimedia project.

The book is composed almost entirely of questions collected from fashion and lifestyle magazines. Removed from their original editorial context and reorganized into new sequences, these questions lose their commercial purpose and become open-ended prompts. Detached from the images and prescribed answers that originally accompanied them, they expose the assumptions and ideologies embedded in everyday media while inviting readers to construct their own interpretations.

Dynamic typographic compositions of the body text emphasize the volume, repetitiveness and bleakness of the questions. The pages in the book are bound Japanese style, which means they are folded in half with the inner side not printed. Some longer sections can be folded out, both containing text and images.

Through collage, found photography, drawing, and experimental typography, the publication creates a fragmented visual and textual landscape in which reading becomes an active process. Instead of passively absorbing information, readers are continually addressed by the book, encouraged to reflect on identity, desire, and the persuasive language of contemporary media.

The publication was awarded the Maribor Photobook Award 2025 for Best Book Published in Southeastern Europe, with the jury recognizing both its conceptual approach and the integral role of its physical and graphic design.