Ulysses de Santi

Ulysses de Santi is a design dealer and curator renowned for his work in promoting mid-20th-century Brazilian modernist culture and design.

Inspired by the cultural richness of Brazilian modernist design, the new identity for Ulysses de Santi combines expressive typography and editorial-inspired layouts. Built around the contrast between geometric precision and warmth, the visual system explores rhythm, spacing, and tension to create a brand that feels both contemporary and deeply connected to Brazilian design heritage.

Editorial compositions, structured spacing and a precise grid carry the discipline of the visual identity into the digital experience. Motion creates continuity between states, supporting navigation without distraction. Projects are presented as narratives, allowing content to take centre stage while maintaining a strong, coherent identity.

The identity was conceived by Daniel Escudeiro, with digital design by Twoo and digital development by Jorge Toloza.