Cowboy Space Corporation is an American renewable energy company founded by Baiju Bhatt in 2024, originally under the name Aetherflux Inc. The startup is focused on space technology, orbital infrastructure, and future energy systems, and is set to build a power grid in outer space o power artificial intelligence.
The visual identity for Cowboy Space Corp. was conceived by Smith & Diction. They chose the freshly released Panell (Displaay) as the main font, paired with Okima (Rellence), TT Autonomous (TypeType), Similar (Or Type), and Talu (Beasts of England). The patches additionally feature Megazoid (DJR).
From Smith & Diction:
We decided to pair Panell with FOUR other brand typefaces. Completely responsible and practical thing to do. But when you’re going to space you gotta look your best, you know?
We chose Similar for body copy and brand support, Autonomous for the “Corp.” in the lockup, Okima for bitsy detail info, and Talu to bring a little bit of western whiskey into the mix.
Website detail ft. two widths of Panell
Website detail ft. Okima, Panell Wide Bold, and Similar Regular
Web footer
1 Comment on “Cowboy Space Corporation”
I have never loved the branding of a company I morally disagree with more than this.