São Jorge Boarding-House
Maruxa is a monolinear script much like Veltro (1934), Kaufmann (1936) and Stempel Elan (1936). It was cast by the Spanish foundry of Gans.
By 1958, it was used for a promotional card by Pensão São Jorge, a boarding house on Rua Castilho, 59, in the Portuguese capital:
Lisbon’s very latest. Inn style. Comfortable rooms and suites. Most attentive Restaurant service. Very select, distinguished and cosmopolitan surroundings. First class. Unsurpassed treatment in Boarding Houses.
The geometric sans used for the address and phone number is Grotesca Radio, a follower of Erbar-Grotesk, also by Gans. “Direction” might be in Grotesca mercantil, a version of the design also known as Longina. “English, Spanish and French spoken” is set in caps from an unidentified grotesk. It’s probably one of the numbered “Grotescas” listed in a 1960s specimen by Gans, possibly Número 1362.
