1951 Kaiser ad and brochure
Contributed by Florian Hardwig
on Sep 26th, 2014. Artwork published in
May 1950
.
Source: www.flickr.com ©Kaiser-Frazer Sales Corp. Scanned and retouched by Paul Malon. License: All Rights Reserved.
“The newest car in America! Triumph of Anatomic Design”
This Kaiser ad was published on Paul Malon’s Flickr Photostream, a treasure trove of vintage ads and posters.
None of the many digitizations of Bauer Bodoni Italic features the alternate “flaming” w (and v) present in the metal version.
Paul Rand was responsible for the design of this campaign, which also included this fold-out brochure:
Typefaces
Formats
- Advertising (2204)
- Booklets/Pamphlets (2492)
Topics
- Automotive (326)
Designers/Agencies
- Paul Rand (11)
Tagged with
- 1950s (330)
- The Saturday Evening Post (3)
- Kaiser-Frazer (1)
- newspaper ads (76)
- cars (185)
- alternating glyph colors (305)
- colorful/multicolored (1106)
- asterisk (*) (252)
- alternate glyphs (1532)
Artwork location
- United States (10327)
- Willow Run (1)















































