An independent archive of typography.
Topics
Formats
Typefaces

1951 Kaiser ad and brochure

Contributed by Florian Hardwig on Sep 26th, 2014. Artwork published in
May 1950
.
“The newest car in America! Triumph of Anatomic Design”
Source: www.flickr.com ©Kaiser-Frazer Sales Corp. Scanned and retouched by Paul Malon. License: All Rights Reserved.

“The newest car in America! Triumph of Anatomic Design”

This Kaiser ad was published on Paul Malon’s Flickr Photostream, a treasure trove of vintage ads and posters.

None of the many digitizations of Bauer Bodoni Italic features the alternate “flaming” w (and v) present in the metal version.

1951 Kaiser ad and brochure 3
Source: www.etsy.com Photo by Phillipa Finch. License: All Rights Reserved.

Paul Rand was responsible for the design of this campaign, which also included this fold-out brochure:

1951 Kaiser ad and brochure 4
Source: www.etsy.com Photo by Phillipa Finch. License: All Rights Reserved.
1951 Kaiser ad and brochure 5
Source: www.etsy.com Photo by Phillipa Finch. License: All Rights Reserved.
Another brochure.
Source: twitter.com Photo by and collection of Letterform Archive. License: All Rights Reserved.

Another brochure.

Another brochure.
Source: twitter.com Photo by and collection of Letterform Archive. License: All Rights Reserved.

Another brochure.

Typefaces

  • Futura Black
  • Bauer Bodoni
  • Futura

Formats

Topics

Designers/Agencies

Artwork location

Post a comment