EXKi rebrand

EXKi, a Belgian healthy food brand celebrating 25 years, recently revealed their global rebrand, led by Agathe Millet and Imagina.

At the heart of this new visual identity is a custom-drawn logo, which is bold, impactful, and clear, characterized by its rounded shapes. The brand’s iconic carrot has also been reworked; now geometric and rounded, it has become a symbol in its own right.

The updated color palette has been reduced to three strong, contrasting colors, while Diolce, the main font, balances and softens the design, with Uncut Sans and Anybody used for additional information and communication. This comprehensive new visual identity extends across packagings, print and digital communication, the signage system, interior design, and a complete brandbook.

See more from this rebrand on the websites of Agathe Millet and Imagina.