Holly Ventures
STK Bureau Serif and STK Bureau Sans from Smuss Type Kiosk are the brand typefaces of Holly Ventures, with Selecta by Maxitype used for the company’s logo. Their identity was designed by J.D. Reeves:
Holly Ventures invests in and supports world-class cybersecurity founders, beginning at the earliest stage of company building. Founded by John Brennan, Holly Ventures focuses on Day Zero: the stage where founders need direct engagement with the decision-maker and flexibility in how they structure their cap tables. Backed by investors from Bessemer Venture Partners, Ballistic Ventures, CRV, Vanderbilt University, Okta Ventures and more, Holly Ventures delivers the network breadth of a far larger fund while preserving the flexibility and responsiveness of an angel investor.
The brand draws inspiration from the holly tree and its symbolism of heritage, resilience, and protection. We leaned into the visual motif of a holly berry, creating a visual expression that leverages the circle shape across brand patterns, interactive website elements, and photography treatments.
