Tuborg – “Så er det heller ikke sjovere…” campaign
Contributed by Playtype Foundry
on Feb 6th, 2026. Artwork published in
circa 2025
.
“Så er det heller ikke sjovere…” is a responsibility campaign launched by Tuborg. The campaign isaimed at young Danes, encouraging more moderate and respectful drinking. Under the long-standing slogan “Drik Med Respekt” (“Drink with respect”), the campaign targets binge drinking by humorously highlighting the many Danish expressions for being drunk, suggesting that extreme drinking isn’t actually more fun. Rolled out across multiple platforms and supported by partnerships and influencers, the campaign positions Tuborg as taking responsibility for shaping a healthier alcohol culture where it’s okay to drink less—or not at all—without social pressure.
Photo: Playtype Foundry. License: All Rights Reserved.
