Serigrafia Los Gatos
FL Rare by Flight Mode Type (Alex Slobzheninov) is the brand font of Serigrafia Los Gatos, as proposed by Design Office Fun (Paula de Álvaro):
A few months ago, we received a proposal from Contemporary Type to create the communication for the launch of a new typeface (FL Rare), so we decided to develop a complete identity to showcase the typeface in use. We reached out to Serigrafia Los Gatos to explain the concept and, after months of collaboration and screen-printing absolutely every object in their workshop with this new typeface, they even turned their van into a typographic specimen and business card. We couldn’t have chosen a better victim to turn FL Rare font into a tangible reality across multiple formats.
The different weights of the typeface connected perfectly with the screen printing technique, the use of more or less ink and the resulting texture, from the lightest weight (FL Rare Display Fine) to the boldest (FL Rare Display Black), passing through all the intermediate ones. That’s why we reached out to Serigrafia Los Gatos to share this idea of an identity-specimen.
More footage (including the car, driving, on the LosGatos’ Instagram feed.
Photography by Mario Saenz de Tejada
