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Redken × Sabrina Carpenter – “ABC Leave It In” commercial

Contributed by Shin Oka on Nov 29th, 2025. Artwork published in
October 2025
.
Redken × Sabrina Carpenter – “ABC Leave It In” commercial 1
Source: www.redken.com License: All Rights Reserved.

Ivy DF is used in Redken’s commercial for their Acidic Bonding Concentrate Leave-in-Treatment, starring singer and actor Sabrina Carpenter. The supporting upright style is some Didone.

Redken × Sabrina Carpenter – “ABC Leave It In” commercial 2
Source: www.redken.com License: All Rights Reserved.
Redken × Sabrina Carpenter – “ABC Leave It In” commercial 3
Source: www.redken.com License: All Rights Reserved.
Redken × Sabrina Carpenter – “ABC Leave It In” commercial 4
Source: www.youtube.com License: All Rights Reserved.
Redken × Sabrina Carpenter – “ABC Leave It In” commercial 5
Source: www.youtube.com License: All Rights Reserved.
Redken × Sabrina Carpenter – “ABC Leave It In” commercial 6
Source: www.youtube.com License: All Rights Reserved.
Redken × Sabrina Carpenter – “ABC Leave It In” commercial 7
Source: www.youtube.com License: All Rights Reserved.

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2 Comments on “Redken × Sabrina Carpenter – “ABC Leave It In” commercial”

  1. Lauren N. Bailey says:
    Jan 6th, 2026 9:14 pm

    Type design is by Andrey Azizov.

  2. Florian Hardwig says:
    Jan 7th, 2026 11:15 am

    Thank you, Lauren! Much appreciated. I have added the credits.
    (Following common terminology, the type design – the design of the typeface – is by Shin Oka. Andrey Azizov takes credit for the typography, i.e., the use of the type.)

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