Dongtan Station Art Station_MARS 151
Dongtan Station Art Station_MARS 151 is an art project that imagines a journey from Hwaseong, a city on Earth, to Mars, a planet in the universe. Through this journey, visitors are invited to envision a sustainable future through art.
In Korean, the name of the city Hwaseong (화성) refers both to the city where Dongtan Station is located and the planet Mars. This shared pronunciation creates a poetic link between reality and imagination.
The number 151 refers to Dongtan Station’s address (151 Dongtan-yeok-ro), a major transportation hub, while MARS symbolises an alternative planet envisioned by humanity.
Over three weeks of exhibitions, performances, lectures, and children’s workshops, Dongtan Station was transformed into the boarding platform of the Eco Spaceship MARS 151.
The project’s visual identity, designed by studio moonanhan, features a dynamic key image that conveys a sense of motion through time and space. The accompanying poster series combines tactile visual textures that invite multiple interpretations in line with the exhibition’s concept. Recognising the symbolic importance of Dongtan Station within the project, the design also visually emphasises B4, Dongtan Station.
For the main title, Hofmann by Nguyen Gobber was selected for its bold, futuristic character. The fluid curves of these Latin letters are contrasted by the rather straight geometric lines of the figures, which are set in Slight Chance by David Jonathan Ross. Dates are set in PF Expo by Parachute Type Foundry, and all Korean text was set in Noto Sans KR by Sandoll, and Pretendard by Hyung-jin Kil.
