General Projects
Contributed by Sandrine Nugue
on Nov 18th, 2025. Artwork published in
.
General Projects. License: All Rights Reserved.
General Projects, based in London, is a creative-led real estate developer that builds innovative and inspiring buildings wholly designed for the new economy.
The visual identity is made by the studio NewTerritory, a globally operating digital studio specialising in the design, development, and growth of high-quality web and graphic projects.
They chose Moulin from Commercial Type for titles and texts, and FT Aktual from Formula Type for texts and legends. The logo of General Projects is based on Moulin, with a few adjustments and special ligatures: RA and CT.
General Projects. License: All Rights Reserved.
General Projects. License: All Rights Reserved.
General Projects. License: All Rights Reserved.
General Projects. License: All Rights Reserved.
General Projects. License: All Rights Reserved.
General Projects. License: All Rights Reserved.
General Projects. License: All Rights Reserved.
General Projects. License: All Rights Reserved.
General Projects. License: All Rights Reserved.
