Butter Baby
An adorable butter alien from another planet set the stage for a brand story like no other.
Butter Baby, a brave explorer from the paradise planet Butterlandia, travelled through space to save his home. He discovered weird and wonderful worlds before eventually crash-landing on Earth, where he found rich, abundant butter and friendly humans, or as he called them ‘humblabubs’. Captivated, he decided to stay and share his traditional Butterlandia treats from his humble store in Blok M, Jakarta.
Our task was to take our client’s initial narrative, build in lore, craft the Butter Baby character, and transform it into a distinctive and out-of-this-world brand identity. Butter Baby’s hero typeface is OZIK Soft, a playful display font that feels expressive without tipping into childish. Its rounded forms feel contemporary while also nodding to Butter Baby’s own soft, rounded character. Our supporting typeface is Söhne. It is functional, highly legible, and provides balance to the more expressive display.
