Goodays

Goodays (formerly Critizr) is the leading platform in Europe for customer interaction management. Founded in 2012, it set out with a clear mission: to reinvent the shopping experience for both retailers and their customers. Its belief is simple: every interaction matters. To achieve this, Goodays provides retailers with a solution that optimizes the customer experience on a daily basis and at scale. It helps build genuine connections with customers, while freeing up valuable time to focus on the performance indicators that truly drive impact.

As part of its marketing structuring and the streamlining of its communication materials, Goodays entrusted Palantis with the support, design, and deployment of its client-facing communication tools. Building on the branding work carried out by Verve, we developed a range of visual assets that are coherent, accessible, and streamlined.

We also created user guides tailored for project managers, along with clear and pedagogical infographics to help quickly understand, visualize, and interpret the key data provided in the marketing team’s monthly reports. Finally, we designed a newsletter kit, developed on Postcards and synchronized with Hubspot, to strengthen consistency and effectiveness across communications.

In printed materials, text is rendered in Aleo and IBM Plex Sans; on the Goodays website, text is set in the brand font Produkt, supported by IBM Plex Sans for smaller texts. The font for the logo (designed by Verve) is yet to be identified.