DU POGNON POUR LES ENFANTS ! poster series
This series of five black-and-white posters was designed to promote a fundraising event for a CM1-CM2 class trip. The main poster features the bold tagline “DU POGNON POUR LES ENFANTS !” (“Money for the kids!”) and a bus symbolizing the journey. A recurring text block across all posters explains: “48 CM1-CM2 students dream of going on a school trip. By purchasing here, you help fund their journey!”
The other four posters replace the bus with photographs of items for sale, including an oyster, a sausage-and-fries, a crepe, and a cookie. The typographic palette includes Betwixt, Alte Haas Grotesk, Caramel (X Cicéro), Chaumont Script, and EB Garamond, creating a mix of bold and playful styles to match the fundraising spirit of the campaign.
The posters were designed by Guillaume Pinatel.
1 Comment on “DU POGNON POUR LES ENFANTS ! poster series”
I don’t know if this bus company really exists in the area…
Who to forget to mention the font used to make this childhood dream to take off?
A little touch of graphic whimsy that you can’t miss!