Otherly oatmilk chocolate

Otherly is a dairy-free chocolate brand from Edinburgh that uses oatmilk in place of traditional dairy. Rather than leading with functional benefits, the brand positions itself as a celebration of individuality and differences.

Designed by Glasgow-based Freytag Anderson in collaboration with Brooklyn illustrator Tomi Um, the identity centers on fantastical, illustrated worlds populated by quirky characters. Each flavor variant features distinct settings—from underwater realms to outer space, the jungle, beach, moon, and city—where no rule is followed and logic can be broken.

The wordmark uses OH no Type Co’s Irregardless, a sans serif with irregular details that mirrors the brand’s off-kilter personality. Obviously serves as the secondary typeface across the packaging and brand system.

Tomi Um’s illustration style dominates the packaging, creating immersive, whimsical scenes printed on home-recyclable wrappers. The design extends across the full brand experience including website, motion graphics, and social content.

The project received a Wood Pencil at the D&AD Awards 2024 in the Packaging Design category.