Mootown dairy

We partnered with Mootown, a small family-owned farm in Maharashtra, India, where cows are lovingly raised, known by name, fed the highest-quality grass, and monitored with RFID technology to ensure their well-being.

We set out to reimagine Mootown’s range of dairy products and, most importantly, their hero product – ghee. Traditionally, in India, ghee was used for age-old recipes and sweets. But today’s consumers are adding it to their morning routines – drizzling it on sourdough, sautéing veggies, even blending it into bulletproof coffee. Mootown’s design reflects this shift, positioning it as a fun, everyday essential for a new generation of Indian kitchens.

Typography played a central role in shaping this identity. We paired Solway, with its grounded warmth, and Dela Gothic, with its bold, playful energy, to strike the perfect balance between tradition and modernity. Combined with a pastel palette, custom illustrations, and conversational copy, the result is a brand identity that feels joyful, contemporary, and full of personality.