Newsweek redesign, Mar 2011

This Newsweek redesign by Dirk Barnett launched soon after Tina Brown took the editorial helm at the magazine. Barnett’s comments on the new logo:

“Let’s just say this new logo evolution had many incarnations that are now on the cutting room floor. And the one that was eventually published was almost on that floor as of 48 hours before we hit the presses, so I’m ecstatic we were able to change the logo, in the end. The whole magazine’s design is based on two typefaces, Titling Gothic and Acta. The logo came from Titling, and I hired Jim Parkinson to take it and make it beautiful. Being the mastermind behind the last 40 years of the Newsweek logo, he was the perfect man for the job. At the end of the process, we had two new logos, one a modern take on the slab, and the one you see here. As Jim pointed out, running with the Titling logo was a perfect way to announce to the readers our new direction, as the whole inside has it running throughout. As for the red box, it has remained, although let’s just say there was much debate about that one, but in the end, and being such a staple of Newsweek’s design DNA, it endured, and I think the solution is strong, and consistent.” — Dirk Barnett at SPD’s Grids

Creative Director: Dirk Barnett
Art Director: Lindsay Ballant
Senior Art Director: Sara McKay
Senior Designer: Sean Noyce
Designer: Kristen Ren