Berlinale 2024
The 74th Berlin International Film Festival (Berlinale) took place from 15 to 25 February 2024, and is considered one of the most important film festivals worldwide.
Claudia Schramke was responsible for the visual design of the festival for the fourth time. This time, she devoted her full attention to the Berlin Bear, which she depicted in various poses. “The bear is the symbol of Berlin and of the Berlinale. It is a robust and inquisitive animal, intended to emanate optimism, willpower, and strength on behalf of the international film festival during the challenging times of our world”, writes Schramke on her website.
What makes the bear design special is that she created it entirely by hand using stamps. “It was a great honor and pleasure for me to once again create the posters and graphics for the Berlinale! I put a lot of love and care into the blue bear of this edition; every single hair of the fur was individually placed with self-made stamps.”
GT Flexa by Grilli Type from Switzerland was chosen for the typography; it was designed by Dominik Huber in collaboration with Marc Kappeler. Since its release in 2020, it has been available in an impressive 112 styles.
GT Flexa breaks with the classic understanding of font as a static system. Instead, it sees itself as a dynamic tool that responds to the demands of modern design. This is exactly what Claudia Schramke does in her design by deliberately replacing letters in the expanded family. Also noteworthy is the attention to detail, with the font sometimes colliding with the bears and sometimes blending in with them.
