Wachusett Brewing Co. rebrand
Contributed by Mark Simonson
on Sep 3rd, 2025. Artwork published in
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Founded in 1994, Wachusett Brewing Co. is young by brewing standards, but CODO’s recent rebrand adds a sense of history through its typeface selection.
Dreamboat brings warm Americana character with its vintage curves recalling hand-painted signage; Fort Foundry’s Industry anchors the typographic system, delivering clean neutrality for copy with its familiar stovepipe style; and Typodermic’s Octin Vintage font family adds additional collegiate charm. Together, they breathe fresh life into the brand’s Central Massachusetts microbrewery. CODO has developed a flexible system that shifts easily across packaging, signage, and merchandise.
