Roueïre – Centre d’Arts & du Patrimoine
Since 2019, the Domaine de Roueïre has hosted exhibitions as part of the Sud-Hérault cultural season. In June 2025, following major renovations, it became Roueïre, Centre d’Arts & du Patrimoine – a space where historical heritage and contemporary art meet.
The name Roueïre, derived from rouvre (“oak”), reflects the Hérault roots. The unique spelling and rolled R emphasize its strong local identity. Roueïre is a vibrant hub for reflection, exchange, and creativity. By linking past and present, it promotes regional heritage while showcasing the cultural richness of Sud-Hérault.
Created by French graphic design Studio Asensò, Roueïre’s graphic identity aims to embody the place, both in its history and its future. It is based on a strong logo, inspired by the diaeresis in the word “Roueïre”, which has become a narrative and symbolic sign, evoking barrels, a watchful eye, and a link to be woven. This living, plural identity links heritage and contemporary creation.
The stencil version of Halvar echoes the history of winegrowing and human traces. Its openings symbolise the bridges between generations, nature and culture.
The signage trail begins near Roueïre, at the main road and parking lot, continues along the dirt track, guiding visitors up the stairs to the main entrance leading to the sign, and ends inside the Centre d’Arts, where typography and pictograms take shape.
The guidance system is also based on Halvar Stencil and the use of stencils, a tool that can be adapted to both traditional techniques (such as painting) and more recent processes (adhesives, printing). The regular Halvar is used as supporting text typeface.
Text via Studio Ansensò, see their series of Instagram posts.
Studio Asensò created a Normograph-like lettering guide for Halvar Stencil as well as stencils so that they could reuse it as tools.
