Handsome Brook Farms partnered with Redscout to bring joy, clarity, and purpose to the egg aisle, creating a brand that leads with its values and celebrates its pasture-raised spirit.
Redscout selected Krana Fat by Schick Toikka for its bold, lively personality. Balancing prominence and warmth, the type helps Handsome Brook Farms stand out on crowded grocery shelves while staying true to the brand’s organic, ethical roots. Its rounded, slightly quirky shapes reflect the farm’s values: natural charm, genuine character, and a joyful break from industrial food production norms.
Paired with hand-made illustrations and a lively color palette, the typeface helps the brand open a new chapter with warmth, confidence, and joy.
