Farta

Farta (“plenty”) is an independent, biannual publication that highlights the value of traditional Portuguese food. Positioned between a magazine and an artistic platform, it focuses on everyday recipes deeply rooted in local culture but often overlooked by mainstream media.

Each issue centers around one iconic dish, the first being the francesinha, and explores it through articles, essays, photography, design, and artistic collaborations. The goal is to understand not just the recipe, but the people, rituals, and stories around it.

The publication treats food as a cultural expression, something that unites communities and defines identity. It invites participation, encourages dialogue, and promotes the richness of Portuguese culinary traditions.

Visually, Farta combines bold editorial design with artistic elements: custom illustrations, photography, and objects like ceramics, all crafted to celebrate food in a tangible, aesthetic way. For the logo and title of the publication, they chose TroisMille by Marc Rouault available at Sharp Type, a typeface that’s friendly, visually striking, and instantly recognizable. Inside the publication, the team opted for a thoughtful pairing of two typefaces. Stratos from Production Type, a sans serif with a subtle condensed feeling, thanks to the pill shape of its uppercase letters, and a yet unidentified classic serif that brings a timeless, editorial tone (Sentinel, Sebenta, and CoFo Robert are similar).

Concept by Another Collective / Rafael Tonon. Art direction by Bruno Soares and Eduardo Rodrigues, with design by Eduardo Rodrigues and photographs by Álvaro Martino. Ricardo Barbosa handled the project management.