ShopMy campaign at New York Fashion Week
ShopMy is a tech startup that helps brands connect with influencers for their marketing efforts.
Media Sans has been central to the platform’s identity since the launch in 2022. Production Type’s tightly setting sans with the extremely large x-height serves on the blog (“The Brief”) and for social media posts.
Last fall, ShopMy kicked off New York Fashion Week with a campaign celebrating select content creators from its diverse community. The billboards at Lafayette and Bleeker Street in Soho combined portraits with arresting typography in Media Sans Bold. The public was invited to engage directly with the Instagram and TikTok celebrities through QR codes. Photographer Tyler Joe portrayed the fashion influencers in front of their ad.
The ShopMy wordmark is in Para by Ultra Kuhl. The sans used in all caps is Colophon’s DM Sans.
