Parlami d’Amore…

The publication Parlami d’Amore… is the end result of an anthropologic and ethnographic research on the wedding practices in the beginning of the century. It somehow follows the story of a young girl who is getting ready to get married, describing along the way all the customs and traditions which used to make up the period before and after the ceremony. An in-depth anthropology research has provided both written memories and old photographs coming from a variety of different people, now in their old age, which were collected, studied and eventually published in this small booklet, which was then gifted to all the participants.

For the typography I chose Louise for its resemblance to the handwriting of people in the beginning of the 1900s, with a certain beauty to the trait which was then taught in school. Calvino was then chosen for the entirety of the body text. It’s a beautiful font and it reads well. The closed format is A5, printed on uncoated paper by choice. In fact, given that many of the written artifacts collected were on very simple and ready available paper, I felt the need to translate that in the choice of the simplest paper possible.