Santa Marta bakery

Santa Marta is a take-out bakery rooted in authentic homemade Spanish cooking, offering traditional dishes like paella and stews. The brand emphasizes food as a deeply personal and emotional experience, invoking memory and the feeling of home.

From a graphic design perspective, the brand identity is crafted to match this heartfelt, nostalgic concept. The calligraphic logo using Carta Nueva by My-Lan Thuong conveys a handcrafted, traditional feel, reinforcing the authenticity of the culinary offerings. Additionally, illustrations inspired by everyday ingredients and kitchen objects from the bakery’s environment are seamlessly integrated into the branding, enhancing its storytelling. Carte is paired with a yet unidentified serif [edit: it’s Noto Serif, see comments] used in all caps. It allows the identity to adapt fluidly across different media, ensuring consistent yet flexible visual communication.

The visual language not only supports but amplifies the emotional and cultural value of Santa Marta’s offering—positioning it as a brand that blends culinary tradition with thoughtful design.

The identity was designed by Blavet Studio. Photography by Pau Poveda.