Softer Digital Futures, London 2025
Softer Digital Futures: London 2025 brought together artists, designers, and thinkers to imagine regenerative, nature-inspired approaches to technology. Held at The Art House in Hackney, the event featured panels, performances, an exhibition, and immersive design spaces.
This year’s visual identity, created by Lucy Harmony Grimes, played a central role – merging digital and organic aesthetics in a bold, soft-femme-tech style. Through swirling textures, butterfly motifs, and a palette of pinks, flowers, and bubbles, the identity challenged the tech industry’s typical hard-edged minimalism. They used a combo of soft sans serif and rounded pixel fonts. Among them, Raum by Justin Sloane, Acid Grotesk by Folch, and what looks like a modified setting of Lineto’s LL Moonbase, featuring its alternate e.
Raum introduced inktrap-dented letterforms that added a tactile, humanized feel to the branding. It extended across physical and digital formats, including merch, and signage, shaping the atmosphere of the event. The result was a cohesive, expressive design ecosystem that echoed the conference’s themes of ecological intelligence, more-than-human design, and digital softness.
