Big Bang Book by Hublot
Hublot’s Big Bang Book is a 126-page chrome monolith, conceived as a spatial object, retracing 20 years of innovation, know-how and vision for this high-end watch collection.
The famous Swiss manufacturer of high-end watches Hublot (LVMH Group) chose Agence LaPetiteGrosse to produce the book celebrating the twentieth anniversary of its iconic Big Bang model, to be revealed at Watches and Wonders Geneva 2025.
It offers an exciting immersion into the brand, beyond the watches, through a history of visions, passion and know-how. Our challenge was to transcribe all this journey into an exceptional publication. Our basis was a common thread running through the history of the Big Bang, the Lab Tech visual universe.
We opted for strong, assertive typefaces: Euclid Mono by Swiss Typefaces and Gotham by Hoefler & Co., accompanied by MVB Sacre Bleu. The layflat binding allowed the creation of a full chrome block by Nava Press. Four stacked copies equal a perfect cube.
Art direction by Pauline Pierre & Jefferson Paganel.
